Pipedrive pricing: plans, add-ons and real costs

Every Pipedrive price here comes from Pipedrive's pricing page, read on its German edition (it lists the same US dollar prices) with the billing toggle checked on November 3, 2026. Prices exclude tax.

Cleanform is $0 a seat at any team size: you pay monthly for the build until it's paid off, then mostly hosting. How pricing works.

Pipedrive pricing plans: what each tier includes

Pipedrive pricing plans run from Lite at $14 a seat, a basic pipeline with no automations, to Ultimate at $79, which adds a sandbox, account security rules and longer phone support. Growth at $39 is the first plan with automations and email sequences, and Premium at $59, marked most popular, adds LeadBooster, permissions and a shared inbox.

Source: Pipedrive pricing page (German edition, prices in US$), annual billing, November 3, 2026.

The limits are what separate the plans. These come from Pipedrive's usage limits page, updated October 12, 2026.

Leads and deals stop at 300,000 per account on every plan. Hit a limit and Pipedrive keeps your data but blocks new records until you archive, buy a top-up or upgrade.

Growth is the floor for a sales team, because Lite can't automate a follow-up or sync a mailbox. Premium earns its extra $20 a seat once you need managers to see more than reps, or want LeadBooster, Smart Docs and Projects without paying for them separately. Ultimate is worth it mainly for the sandbox and phone support from 7:00 to 23:00 CET on weekdays.

Older guides use Pipedrive's 2025 plan names. Essential became Lite, Advanced became Growth, Professional and Power merged into Premium, and Enterprise became Ultimate (Pipedrive's plan change note).

Pipedrive free trial

The Pipedrive free trial lasts 14 days on any plan, needs no credit card and lets you invite as many teammates as you want. There's no free plan after it. If you don't subscribe within two weeks of the trial ending, Pipedrive's terms let it delete the trial account.

Pipedrive cost per month: monthly vs annual billing

Pipedrive cost per month runs $24 to $99 a seat on monthly billing, against $14 to $79 billed annually. Annual billing saves 42% on Lite, 20% on Growth, 25% on Premium and 20% on Ultimate, and the whole year is charged up front.

Pipedrive bills per seat, whether it's assigned to a user or not, so a seat you bought for a rep who left keeps billing until you remove it. Seat cuts and downgrades take effect at the next renewal, while upgrades start right away.

On a floor with turnover, annual billing means paying all year for reps who quit in month two. Monthly costs $10 to $20 more a seat but lets you shrink the team each month.

Pipedrive cost: add-ons on top of seats

Pipedrive cost goes up with five paid add-ons: LeadBooster from $32.50 a month, Smart Docs from $32.50, Web Visitors from $41, Campaigns from $13.33 and Projects. All except Projects are billed per company, not per seat. Premium and Ultimate include LeadBooster, Smart Docs and Projects; Campaigns and Web Visitors cost extra on every plan.

Web Visitors is $49 a month on monthly billing. Its final tier is set by how many companies visit your site, and you only see it after 7 days of trial data (Web Visitors pricing). Pipedrive's add-on terms also let it raise that fee if the number of visiting companies grows significantly.

Campaigns is priced on a slider from 1,000 to 100,000 subscribers, with a 21-day trial and an account review before you can buy (Campaigns billing). Projects shows a different starting price on Pipedrive's German and Thai pricing pages, so check it at checkout.

Top-ups are separate from add-ons. They raise a limit, such as 50 more automations or 25,000 more leads and deals, and Pipedrive shows their price only when you select one (top-ups). Nova, Pipedrive's AI notetaker for meeting briefs, transcripts and summaries, is included on every plan. The pricing page FAQ says implementation is free on any plan over $400 a year.

Pipedrive LeadBooster pricing

Pipedrive LeadBooster pricing starts at $32.50 per company a month billed annually, or $39 monthly, for chatbot, live chat, web forms and Prospector, Pipedrive's lead database. LeadBooster comes with 10 Prospector credits a month. Extra credits cost $1 down to $0.30 each on monthly billing, or $0.85 down to $0.25 annually, and they don't roll over (Prospector, checked November 1, 2026).

Pipedrive cost per user for 10, 25 and 50 reps

Pipedrive cost per user stays flat as you grow, so a 10-rep team pays $390 to $590 a month on Growth or Premium billed annually, and a 50-rep team pays $1,950 to $2,950. Pipedrive's pricing page lists no volume discount, so each figure is seats times list price.

Over three years at today's list price, annual billing comes to $14,040 for 10 reps on Growth, $53,100 for 25 on Premium and $106,200 for 50 on Premium. Pipedrive gives at least a month's notice of price changes, applied at your renewal (terms of service), so treat those totals as a floor.

A sales team that calls needs a phone app on top. These bills add a dialer at its vendor's own annual price. Call charges, extra numbers and texting are left out.

Pipedrive seats plus dialer seats, billed annually, list prices checked November 3, 2026.

Add LeadBooster to the 10-rep Growth team and it's $912.50 a month. On the 25-rep Premium team it's already included.

Pipedrive dialer: does Pipedrive have calling?

Pipedrive has no dialer. Its calling help says "Pipedrive doesn't have a built-in calling integration", so teams install a Marketplace app such as Aircall, JustCall, CloudTalk or Kixie and pay that vendor per seat. Without one, reps can only call from the mobile app or web-to-mobile, on their usual phone bill.

JustCall Pro includes unlimited outbound minutes within your selected region. Aircall Professional adds voicemail drop, and each extra number is $6 a month. Kixie lists no prices, and CloudTalk prices in euros, with 20% off for Pipedrive Ultimate customers. Whichever app you pick, Pipedrive's terms put the legal responsibility for recording calls on you.

The dialing mode matters more than the brand. A power dialer calls one lead at a time per rep, and a parallel dialer rings several at once. The options are compared in our sales dialer guide. Which CRMs ship a dialer in the box is in CRM with dialer, and the calling rules are in our TCPA guide for sales calls.

Pipedrive vs HubSpot pricing

Pipedrive vs HubSpot pricing favors Pipedrive at the mid tier: Pipedrive Premium is $59 a seat billed annually with no onboarding fee, while HubSpot Sales Hub Professional is $90 a seat plus a required one-time $1,500 onboarding fee. Neither includes a power dialer at that tier.

HubSpot is the better pick when marketing and sales share one database. Pipedrive is the better pick for a team that lives in its pipeline and wants a lower seat price. Every HubSpot tier is in HubSpot CRM pricing, and Salesforce and Zoho are in Salesforce CRM pricing and Zoho CRM pricing. All 17 vendors we track are side by side in the sales software pricing index.

Cancel Pipedrive: refunds, renewals and your data

You can cancel Pipedrive any time, but the cancellation takes effect at your next renewal date, and Pipedrive's terms say "All Fees are non-refundable." Monthly plans stop at the end of the month. Annual plans run to the end of the year you paid for, with no refund for the months left.

The terms of service (current as of September 16, 2026) set out the rest:

• Renewal. Monthly and annual plans renew on their own for the same term.
• Seats. A seat bills from the day you buy it, assigned or not. Remove seats before the renewal date.
• Your data. After termination, your account and its data are deleted within 180 days.

Export before you cancel. A global admin can export leads, deals, contacts, products and more as CSV or Excel, but activities, notes and files linked to deals are exported separately, and the files stay available for 28 days (Pipedrive export help). How each CRM handles your data on the way out is in CRM data ownership and export.

Is Pipedrive worth it, or should you own your CRM?

Pipedrive is worth it for a team of about 10 reps, where Growth plus a dialer is about $880 a month. Past about $2,000 to $3,000 a month, as with 25 reps on Premium and Aircall at $2,725, the seat fees repeat every month and grow with every hire, and owning one system starts to pay.

Ten reps should keep Pipedrive. It's a clean pipeline at a fair seat price, and if your whole stack is under $1,000 a month and it fits how you sell, keep it. More on choosing a CRM is in our CRM software guide.

At 25 reps you're paying two vendors per seat, a CRM and a dialer, and every new hire adds $109 a month on Premium and Aircall Professional.

One client's sales floor ran a per-seat dialer, a per-seat CRM, a scheduling tool and a Zap: about $4,500 a month for eight closers, and each new rep was a $560-a-month decision. We replaced all four with one system the business owns, with the dialer, script, dispositions and pipeline on one screen. Hosting runs about $300 a month, and an added seat costs $0 (the dialer and CRM case study).

With Cleanform you keep the code, the data and the IP. It's typically less than you spend today, paid monthly, and the build payments have an end date (how pricing works). The build-or-buy question is in custom CRM development.

Sources

Checked November 3, 2026, except the Prospector credit prices and Pipedrive's terms (November 1, 2026). Prices change, so check the vendor's page before you buy.

• Pipedrive pricing page (plans, monthly and annual toggle, add-on cards, FAQ)
• Pipedrive usage limits, how pricing works, new plans and top-ups
• Pipedrive Prospector, Web Visitors pricing and Campaigns billing
• Pipedrive calling help, terms of service and export help
• JustCall pricing, Aircall pricing and HubSpot Sales Hub pricing

The SaaS cost calculator adds up your whole stack in about two minutes. If it comes out at a few thousand a month, book a free audit and we'll show you what one owned system would replace.