Cleanform / Blog

Dialers12 min read

Power dialer: what it is and what a seat costs

A vintage rotary telephone on a dark blue shelf
Photo: Unsplash

Short answer

A power dialer is outbound calling software that dials the next number on your list as soon as a rep is free: one call per available rep, in order, so nobody types numbers and nobody who answers hears dead air. Power dialer software costs $40 to $249 a seat a month on the plans that include it, so 10 seats run $400 to $2,490 a month before phone numbers and minutes.

Prices come from each vendor's own pricing page, checked October 29, 2026, in US dollars per seat per month billed yearly unless noted. Most vendors keep the dialer off their cheapest plan, so the price that matters is the first plan that has it. Our guide to auto dialers compares power dialing with the other types.

Vendor Cheapest plan with a power dialer Per seat a month Minimum
CloudTalk Starter + Power Dialer add-on $40 yearly 1 seat
JustCall Pro $49 yearly, $69 monthly 2 seats
Aircall Professional $50 yearly 3 seats
Aloware uPro $60 yearly, $70 monthly 5 seats
Close Growth $99 yearly, $109 monthly Not published
PhoneBurner Standard $140 yearly, $165 monthly Not published
HubSpot Sales Hub Enterprise $150 yearly Not published
ReadyMode Starter or iQ $199 or $249 yearly 1 seat
Kixie Single-Line PowerDialer Quote only Not published
Cleanform, owned, no seat fees Built for your team $0 None

Cleanform is $0 a seat at any team size: you pay monthly for the build until it's paid off, then mostly hosting. How pricing works.

What is a power dialer?

A power dialer is one kind of auto dialer (the umbrella term for software that places calls for you) that places one call at a time for each rep, and only when that rep is free. The rep loads a list and presses start. The software dials the first number, waits for that call to end and the notes to be saved, then dials the next. Wrap time is the pause for notes between calls, and voicemail drop leaves a recorded message in one click.

Vendors use the name loosely. Kixie's Multi-Line PowerDialer dials up to 4 lines at once, and Wavv's power dialer dials up to three. Other vendors call that parallel. Our rule: one line per rep is a power dialer, two or more at once is parallel, whatever the plan is called.

How does a power dialer work?

A power dialer works through a call list one number at a time, and the rep never dials by hand. A session runs like this:

  1. Load a list from a CSV or a CRM view. HubSpot's power dialer queues contacts from the Contacts page.
  2. Start. The dialer calls the first number. Close's rings each lead for 32 seconds by default.
  3. Talk or drop. A person answers and the rep is already on the line. Voicemail picks up and the rep drops a message or skips.
  4. Log it. The rep sets the outcome, and a wrap-time countdown runs.
  5. Next number, only when the rep is done.

Calls an hour is arithmetic: 60 divided by the minutes per attempt, so about 60 dials an hour at one minute, 40 at a minute and a half, and 20 at three. PhoneBurner's "up to 80 calls per hour" is a best case, not an average.

A power dialer suits warm lists, follow-ups and new inbound leads, where talk time matters more than dial count. It's the right first dialer for most teams under about 15 reps.

Power dialer vs predictive dialer

A power dialer waits for a free rep and calls one number for them, while a predictive dialer calls ahead of your reps, betting most calls won't be answered. Predictive gets a big team more talk time an hour but drops some live answers. Power almost never does.

Dialer Lines per rep When it dials Dropped live answers Best for
Power 1 When the rep is free Rare Teams under about 15, warm lists
Progressive 1 Same as power, other name Rare Same as power
Parallel 2 to 10 Several at once, first answer wins When two answer Cold lists, small teams
Predictive Several, set by the software Ahead of free reps Up to the 3% limit 15+ reps on one campaign

Predictive is a call-center tool: see which vendors sell a real predictive dialer.

Power dialer vs parallel dialer

A power dialer calls one number per rep, and a parallel dialer calls several at once and connects the first person who answers. Parallel pays off on cold lists. If 1 in 20 dials reaches a person, a one-line rep sits through 19 rings and voicemails for every conversation.

The cost is data: on predictive and parallel dialing, a fairly small team of ours went through about 30,000 leads a month. Move up from power when your connect rate is low and your lists are deep enough to burn.

Best power dialer: who sells one and what's included

The best power dialer depends on your team size and what the base plan leaves out. For a small team on a budget, JustCall Pro or Aircall Professional. For a dedicated one-line dialer, PhoneBurner. If your reps live in a CRM, try its dialer first (see below).

  • PhoneBurner is a one-line dialer with unlimited power dialing on every plan: $140, $165 or $183 a seat billed yearly ($165 to $215 monthly). Coaching and the API start on Professional, transcription and texting on Premium.
  • Aloware puts its power dialer on uPro ($60 yearly, $70 monthly) and xPro ($85), with a 5-user minimum. The $30 iPro plan doesn't have it. Local numbers cost $4 to $6 a month and automated calls are metered.
  • Mojo and REDX sell one-line and three-line dialers to real estate agents with expired and FSBO lead data sold alongside. Our auto dialer guide for real estate agents prices them at 10, 25 and 50 agents.
  • ReadyMode is built around predictive but includes power mode. Starter is $199 a license billed yearly ($239 monthly), iQ $249 ($299), and 20+ licenses get a quote. When we ran ReadyMode, we paid about $250 a seat, spam-flag monitoring included.

Kixie power dialer

The Kixie power dialer comes as Single-Line or Multi-Line PowerDialer (up to 4 lines), with no printed price and a 7-day trial. DNC checks, ConnectionBoost and AI Human Voice Detection are extras.

The quote we got in 2026 was $145 a seat for Single-Line and above $200 for multi-line, plus $70 a seat for DNC checks and ConnectionBoost, numbers not included. From our demos, Kixie is strong software with a native HighLevel integration, but it gets expensive fast. Our Kixie vs Aircall cost comparison at 10, 25 and 50 seats goes deeper.

JustCall power dialer

The JustCall power dialer starts on Pro at $49 a seat billed yearly ($69 monthly), with a 2-seat minimum. The $29 Team plan leaves it out, and predictive sits on the quote-only SalesPro plan. JustCall's pricing page offers a 14-day trial.

Aircall power dialer

The Aircall power dialer is on Professional at $50 a license a month billed yearly, with a 3-license minimum, and dials up to 1,000 imported numbers in sequence (Aircall pricing). Essentials ($30) has no power dialer.

Aircall had the best interface of any dialer we used. The catch is numbers: local presence is included, but each extra number is $6 a month, and for us that came to about $250 to $300 a month in early 2026. If the numbers bill is the problem, see what each Aircall alternative costs.

CloudTalk power dialer

The CloudTalk power dialer is a $15 add-on on the Starter ($25) and Essential ($29) plans, and it's included on Expert ($49, 3-seat minimum), all billed yearly on CloudTalk's pricing page. Parallel dialing is a separate $39 add-on. We liked CloudTalk's Chrome extension most: it power dials from any list of numbers, even a spreadsheet.

Dialpad power dialer

The Dialpad power dialer is listed under the Support plans ($89 to $149) on Dialpad's pricing page, while its feature page points to Sell ($39 to $79). Ask Dialpad which plan carries it before you buy.

Wavv power dialer

The Wavv power dialer runs inside your CRM and dials up to three lines at once, so by our rule it's part parallel. Wavv publishes no prices, just a 7-day trial. We ran it inside GoHighLevel for about a year at about $100 to $150 a seat. It connected straight in, but it was laggy, and our numbers got flagged as spam fast with no automated fix.

Power dialer pricing: cost at 10, 25 and 50 seats

Power dialer pricing runs from $400 a month for 10 CloudTalk Starter seats with the Power Dialer add-on to $2,490 for 10 ReadyMode iQ seats, billed yearly. At 25 seats the same range is $1,000 to $6,225 a month. These are seat prices only, before numbers, minutes and add-ons.

Vendor and plan, billed yearly 10 seats 25 seats 50 seats
CloudTalk Starter + Power Dialer ($40) $400 $1,000 $2,000
JustCall Pro ($49) $490 $1,225 $2,450
Aircall Professional ($50) $500 $1,250 $2,500
Aloware uPro ($60) $600 $1,500 $3,000
Close Growth ($99) $990 $2,475 $4,950
PhoneBurner Standard ($140) $1,400 $3,500 $7,000
Kixie Single-Line, our 2026 quote ($145) $1,450 $3,625 $7,250
HubSpot Sales Hub Enterprise ($150) $1,500 $3,750 $7,500
ReadyMode iQ ($249) $2,490 $6,225, quoted $12,450, quoted
Cleanform, owned, no seat fees $0 $0 $0

"Quoted" means ReadyMode sells that size by custom quote.

On seats alone, ReadyMode iQ passes $2,000 a month at 9 seats, HubSpot Enterprise at 14, PhoneBurner Standard at 15, Close Growth at 21 and JustCall Pro at 41.

Grouped bar chart of monthly power dialer seat cost at 10, 25 and 50 seats, billed yearly: CloudTalk Starter plus Power Dialer add-on $400, $1,000 and $2,000; JustCall Pro $490, $1,225 and $2,450; Aircall Professional $500, $1,250 and $2,500; Aloware uPro $600, $1,500 and $3,000; Close Growth $990, $2,475 and $4,950; PhoneBurner Standard $1,400, $3,500 and $7,000; HubSpot Enterprise $1,500, $3,750 and $7,500; ReadyMode iQ $2,490, $6,225 and $12,450
List price per seat times seats, billed yearly, from each vendor's page on October 29, 2026.

The seat isn't the whole bill. Extras each vendor lists:

Vendor On top of the seat
Aircall Extra numbers $6 a month each; number reputation checks $0.03 each; branded caller ID $0.08 a call
Aloware Local numbers $4 to $6 a month; automated calls metered per minute
CloudTalk Branded caller ID from $0.07 a call; spam remediation by quote
Close Calls around $0.02 a minute; numbers from about $1 a month
PhoneBurner Numbers, ARMOR spam protection and Connect Scores listed without a price
Kixie (our quote) DNC $20, ConnectionBoost $50, transcripts $50 a seat
PhoneBurner pricing page: Standard $140, Professional $165 and Premium $183 per user a month billed annually, or $165, $195 and $215 billed monthly

Source: PhoneBurner pricing page, October 29, 2026.

Cheapest power dialer

Of the per-seat vendors, the cheapest power dialer is CloudTalk Starter plus its Power Dialer add-on, at $40 a seat billed yearly with no seat minimum. The cheapest plan with the dialer built in is JustCall Pro at $49 (2 seats), then Aircall Professional at $50 (3 seats).

Free power dialer

There's no free power dialer from the main vendors, and HubSpot's free plan doesn't include one. You get a trial instead: 7 days on Kixie, Aloware and Wavv, 14 days on JustCall and CloudTalk, and free minutes on a PhoneBurner trial.

Power dialer with CRM: HubSpot, Salesforce and Close

A power dialer with a CRM built in saves syncing two tools, but only some CRMs include one, usually on a higher plan. HubSpot's native power dialer is on Sales Hub Enterprise only, at $150 a seat billed yearly plus the $3,500 onboarding fee. On Starter and Professional you add a third-party dialer.

Close includes its power dialer on Growth ($99 a seat yearly, $109 monthly) and Scale ($139, $149). Predictive dialing is Scale only.

Salesforce's Sales Cloud pricing page doesn't list a dialer at all, so ask your account rep what one costs on your edition.

Are power dialers legal?

Yes, power dialers are legal in the US, and no federal rule bans one. The calls still need the right consent, Do Not Call checks and calling hours of 8 a.m. to 9 p.m. in the called person's local time.

A one-line power dialer also makes the abandoned-call rule easy to meet. Under the Telemarketing Sales Rule, a call is abandoned if no rep picks up within two seconds of the person's hello, and the safe harbor allows no more than 3% of answered calls per campaign over 30 days. Multi-line modes are where teams break that. Rules checked October 29, 2026; this is not legal advice. Consent and the rest are in our TCPA rules for sales calls.

Rent a power dialer or own one

Rent a power dialer if it costs under $1,000 a month and fits how you sell. That covers 10 seats on JustCall, Aircall, CloudTalk or Aloware.

Owning starts to make sense once the dialer, the CRM and the tools holding them together run about $2,000 to $3,000 a month or more, and the bill climbs with every hire. In our experience you hire 10 reps, maybe 3 or 4 stick, and you pay for all 10 seats. However much you pay a dialer vendor, the system never becomes yours: stop paying and the account, the campaigns and the setup stop with it.

One sales floor we built for paid about $4,500 a month for eight closers: a per-seat dialer, a per-seat CRM, a scheduling tool and a Zap that broke whenever a vendor shipped an update. Now they run one system they own, dialer and pipeline on one screen, for about $300 a month in hosting and $0 per added seat (the dialer and CRM case study).

An owned system typically costs less than you spend on software today, paid monthly, and the build payments have an end date. You get the code, the data and the IP. Here's how pricing works.

Sources

Prices and pages checked October 29, 2026. Prices change, so check the vendor's page before you buy.

The SaaS cost calculator adds up your whole stack in about two minutes. If it comes out at a few thousand a month, book a free audit and we'll show you what one owned system would replace.

Frequently asked questions

What is a power dialer?

A power dialer is outbound calling software that dials the next number on a list as soon as a rep is free: one call per available rep, in order. When someone answers, the rep is already on the line, so nobody types numbers and nobody hears dead air.

Are power dialers legal?

Yes. No federal rule bans a power dialer. The calls still have to follow consent, Do Not Call and calling-hour rules (8 a.m. to 9 p.m. in the called person's time), and a rep has to pick up within two seconds of the person's hello. This is not legal advice.

What is the difference between a power dialer and an auto dialer?

Auto dialer is the umbrella term for any software that places calls for you. A power dialer is one kind of auto dialer: it dials one number per free rep and waits for the rep. Predictive and parallel dialers are auto dialers too, but they dial ahead of the rep or several numbers at once.

How much does a power dialer cost?

Power dialer software costs $40 to $249 a seat a month on the plans that include it, billed yearly (prices checked October 29, 2026). CloudTalk Starter plus its Power Dialer add-on is $40, JustCall Pro $49, Aircall Professional $50, Aloware uPro $60, Close Growth $99, PhoneBurner $140 to $183 and ReadyMode iQ $249. Phone numbers and minutes often cost extra.

Which power dialer is the best?

JustCall Pro or Aircall Professional for a small team on a budget, PhoneBurner for a one-line dialer with unlimited dialing on every plan, and Close Growth or HubSpot Enterprise if your reps already work in that CRM. Pick by team size and by what the base plan leaves out.

Is there a free power dialer?

Not from the main vendors. None of JustCall, Aircall, Aloware, CloudTalk, Kixie, Wavv, PhoneBurner, Close or HubSpot includes a power dialer on a free plan. Most offer a free trial of 7 to 14 days instead.

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